Born in Newquay. Built for the coast.

Born on the Cornish Coast


We started Lusty Waves on the coast of Cornwall because we couldn't find clothing that actually felt like ours. Made for surfers, beach walkers, wild swimmers, and anyone who feels most alive near the water. Sustainably made. Newquay born. Wave approved.

Featured products

Lusty Waves - Newquay based brand. Vintage Light Denim low profile vintage cap with embroidered logo.

Crafted for the Coast, Worn with Heart – Lusty Waves: Where Style Meets the Sea.

A black Lusty Waves beach bag with blue logo and text, displayed against a blue background.

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